Sabrina J. Winogrond
Program Director, Winter Music Conference
Winter Music Conference, in its 24th year, is regarded as the singular networking event in the dance music industry, attracting professionals from over 75 different countries. With its high concentration of top international artists, DJs and industry professionals, WMC permeates the international press and is thereby one of the most publicized events in the music business. Winter Music Conference is the largest event of its kind in the world.
Sabrina has been instrumental in WMC Program overhaul and redevelopment. She manages business and program development including new program aspects, team management, creating new partnerships and maintaining them, contract negotiations, and key industry research. Sabrina is responsible for over 53 panels and events within a 5 day period; including an expanded demonstration series, featured keynote speeches, a DJ Spin-off, she also created the WMC International Record Collectors Show (now in it's 3rd year). In addition, Sabrina is also the WMC Press Administrator, whereby she maintains press relations, executes regular press releases, and also maintains the WMC Media Kit. Sabrina continues to develop strong, sustainable relationships with media, event, and sponsor partners and executive decision makers of partner companies.